PLAIN ENGLISH is a way of presenting complex or specialist information so all readers can understand it.

Plain English writing...

• is quickly and easily read
• is a flexible, efficient style
• uses simple, unambiguous words
• used direct language
• uses the fewest words necessary to get your message across
• guides the reader logically through the content
• can still express complex ideas
• is professional
• is time-saving and cost-effective
• is the best style for 'public' information.

Plain English skills turn this:

It is incumbent upon this industry to exhibit continuous improvement by enhancing our education platform with emphasis on providing members with the necessary competencies and skills for efficient and effective delivery of our services.

into this:

We need to constantly improve our skills so we can best serve our clients.

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Plain English benefits readers.  They can read important documents more easily, without losing the meaning, losing the thread or losing patience.

Plain English benefits professional people who write.  They can they get their important messages out to those who need to receive them.  They can do it quickly and efficiently, and then get on with their specialist business.