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Get recession-proof with plain English
In tough times, you can protect your organisation from harmful fall-out by using plain English. Here are seven key ways:
Plain English is ...
- ECONOMY WITH WORDS. When you get in the plain English habit, you spend less time writing, use less paper, need less printing and put less strain on IT. That’s cost-saving all round.
- VALUE FOR MONEY. Your readers are busy people and sparing with their time. Why bother producing a document that doesn’t get read right through? Complex English is wasteful. Writing in plain English makes good business sense.
- CLEAR MESSAGES. When the people you do business with misunderstand your messages, this can be time-consuming, embarrassing and costly to set right. Communicating clearly from the start is a cheap way to retain loyalty and even gain business.
- PRACTICAL. Not theoretical or airy-fairy or elitist. Tough times demand simple, practical solutions.
- INCLUSIVE. When you use jargon, worthy words or dense sentence structure, you shut out many readers whose involvement you may need. Write in plain English, and you bring the widest possible audience with you.
- ENVIRONMENTALLY FRIENDLY. Fewer words = less paper = fewer trees cut down. Your good writing practices can restore the balance of nature.
- BEST PRACTICE — in any industry that needs to communicate, either internally or externally.
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